Work Portfolio

eCommerce Website Design


Nike Store

Client
Nike
Employer
Powerfront
Year
2012
Description
Website Redesign
Role
Lead Designer
URL
nikestore.com.au

Overview

Complete revamp of Nike Store Australia, maintaining the established Nike brand and style with its own personality, and a balanced colour theme to create a clear experience for the customer.

To improve the customer experience and provide new capabilities, detailed wireframing sessions were carried out to define new key components such as; global navigation elements, the product grid, a streamlined shopping cart process, using the Wish List (myLocker), ordering gifts cards, and the use of popup messages and alerts.

Concept Designs