Complete revamp of Nike Store Australia, maintaining the established Nike brand and style with its own personality, and a balanced colour theme to create a clear experience for the customer.
To improve the customer experience and provide new capabilities, detailed wireframing sessions were carried out to define new key components such as; global navigation elements, the product grid, a streamlined shopping cart process, using the Wish List (myLocker), ordering gifts cards, and the use of popup messages and alerts.
