Desktop & Mobile Site Design


Kaenon

Client
Kaenon
Employer
Powerfront
Year
2013
Description
Website Design
Role
Lead Designer
URL
kaenon.com

Overview

Design of a new desktop and mobile website with a clean, white aesthetic, inline with Kaenon’s brand guidelines and complimentary to their new logo. The focus of the site was usability with the goal of driving the customer into the purchase funnel.

Kaenon’s products are the stars of the site, and so it was important that they were displayed not only in an orderly and logical manner, but also encouraged the customers to browse through a number of different product areas. This was achieved using a mix of influencers with the products: ambassadors, and their own landing pages defined by activity.